Using virtual fundraising tools to your advantage
One technique that is here to stay in 2022 and beyond is virtual fundraising. It’s a powerful fundraising tool that enables you to connect with all your online supporters on meaningful levels.
They’re quick to implement and easy to manage when using a fundraising platform so it’s a great idea for:
- Campaigns that are small
- Video campaigns
- Charity events that can no longer go ahead in-person
- Extra campaign incentives that are a bit of fun
They are also important to consider when implementing your hybrid fundraising ideas.
Here are 5 popular virtual fundraising ideas for 2022
1. Virtual Quiz
On quiet days you could host an online quiz. An online platform will help you manage the quiz by collecting live submissions and instant donations with Gift Aid.
You could build an experience that requires an instant donation before entry. Or give supporters a fun selfie to share on social media when they’ve submitted their answers.
2. Social Media Competition
Social media competitions are a great way of increasing your awareness online. Are there any themed days coming up that could inspire a competition?
You could call out for the best photo between artists, pet owners and Christmas jumper lovers. Or you could host a competition for anyone to take part in like a guessing game.
Create a digital experience for your supporters that align with your charity goals.
If you wanted to increase your marketing opt-ins the user journey could be:
- Name, email and marketing opt-in form required to take part
- Competition page
- Selfie filter to celebrate their participation on social media
If you wanted to increase donations then the user journey could be:
- Donation page
- Competition page
- Thank you video
Once you’ve posted the experience link online, the campaign runs itself. View the analytics come in real-time and make announcements accordingly.
3. Virtual Livestream
To live stream an event you can use Youtube or free web-call platforms like Zoom or Teams. Include a QR code on screen while streaming video content so that viewers can interact with you from start to finish.
They could donate, enter a raffle or collect hidden presents for a prize draw.
4. Virtual Gifts
What to buy the person who has everything? We’ve all felt like this before, have you? Creating a virtual gift feature on your website is a great way of implementing a new revenue stream while connecting supporters to your story.
It will appeal to those who are searching for a unique gift, and to those who are looking to buy for the one who has everything.
Not only will these gifts provide someone in need with vital support, but they will give both the recipient and the donor a true sense of feeling good.
The RAF Museum’s Adopt An Artefact is a permanent feature on their website and brings in another important stream of revenue, support, and magic for supporters.
5. Hybrid Virtual Fundraising
All these ideas can work in hybrid. A hybrid fundraising event is an in-person fundraiser which supporters can also engage with virtually.
Add a virtual alternative to your events like Koestler Arts so that you’re maximising reach and engagement.
It allows for the furthest reach and most inclusive accommodation of supporter needs. Take a look at these 5 hybrid fundraising ideas.
You’ve got the ideas, but are you confident?
Whether it’s your first time hosting a virtual fundraising event or not, there might be some extra tips in this blog to help your campaigns reach their full potential.
Wait…you don’t have the tools yet?
To accommodate an array of supporter needs you’ll need to have a variety of fundraising tools up your sleeve.
An online charity platform like Good Thyngs will be able to give you these so that you don’t need to jump between platforms.
No worries!
Take a look at our Core and CorePlus packages and book a platform demo to unravel unique donor engagement opportunities for your charity. There are so many virtual, in-person and hybrid fundraising ideas that you can try in 2022.