How to do a virtual fundraiser in 2022
Author: Alice Page
Why virtual fundraising needs to be a part of your fundraising toolkit
What is virtual fundraising?
A virtual fundraising event, as opposed to a hybrid fundraiser, is one that takes place online. They are online charity experiences that supporters can interact with.
It’s a form of donor engagement that extends reach, increases charity interaction, and is fast to adapt to change.
What are the benefits of virtual fundraising for charities?
- Extends reach by connecting with donors at any time, no matter where they are.
- Future proof campaigns which means virtual events are more likely to go ahead.
- It can run online itself so your teams and resources can be optimised.
- Flexible, adaptable and easy to edit in real-time which means your last minute changes are no longer a headache.
- Increases donor engagement by encouraging interactions with your charity.
- Streamline data collection like marketing opt-in and form fills.
What do you need for a virtual fundraiser to work?
Live-streaming tools and social media presence are the basic introductions to online fundraising.
For the most effective results, invest in an online charity platform that has all the tools you need. You can create, manage and track all your virtual fundraisers in one place, without having to jump between platforms.
You can also create as many mobile-friendly experiences as you like for your supporters to engage with.
Good Thyngs has a range of ready-made templates for you to edit with your branding and charity messaging.
Once your virtual fundraiser experience is ready you can share it with supporters via QR codes or URL links on your website and social media.
And as soon as you’ve distributed the experience – you’re live! Watch data like donations, submissions, and Gift Aid come in in real-time.
“This was our first time doing a virtual pet show. This year we raised about the same amount as an in-person show, but for less work because the event was virtual. Basically, it ran itself! The process took about 30 minutes to set up on Good Thyngs.
We would definitely do this again and look forward to many more creative events in the future.” said Beth Codling, Relationship Manager at Newcastle Dog & Cat Shelter.
Be ready with hybrid fundraising in 2022: A blend of in-person and virtual events
Once you have some virtual fundraising tools up and running, you’ll be able to create a hybrid fundraising event. A hybrid fundraising event is an in-person fundraiser which supporters can also engage with virtually.
It allows for the furthest reach and most inclusive accommodation of supporter needs.
Take Koestler Arts as an example of effective hybrid-virtual fundraising.The charity created a digital version of their outdoor art installation for guests to access next to artwork or online at home.
Whether supporters were at the main event or viewing the exhibition remotely, artwork could be engaged with via QR codes and smart URL links online.
They saw over 40,000 interactions with their digital exhibition across the country!
No one wants to miss out in 2022, so take a look at these 5 hybrid fundraising ideas and connect with even more supporters.
Virtual fundraisers are here to stay, and for good reason; they’re quick to implement, easy to run, and reach supporters all over the internet. They are also the behind-the-scenes element working in your favour.
Virtual fundraising will give supporters more memorable, engaging and fun ways to interact with you wherever they are.
A virtual fundraiser that is mobile-friendly will give you control over your outcomes. This is because supporters can reach the content they need straight away. For example a marketing opt-in, form-fill, or event sign up.
Book a demo
The Good Thyngs platform will give you all the control, creativity, and visibility you need to manage your virtual, hybrid and in-person campaigns.
To find out more, book a platform demo.