Koestler Arts Wows Supporters with a charity art trail
How the art exhibition was engaged with over 41,000 times
The challenge
To deliver an event that was innovative enough to reach more people, gather feedback for artists, and engage guests at a distance.
The results
- 4,829 individuals connected virtually
- The exhibition was engaged with 41,387 times
- 338 form submissions
- 11% chose to opt-in
Speaking good thyngs
“The platform was intuitive and easy to use, and the Good Thyngs team worked hard to make sure it had the functionality we were looking for. For us, one of the most useful features was being able to assess how people were using the platform and engaging with the exhibition, particularly as this was quite a different project for us and our project partners.”
– Mali Clements, Development Director
Credit James Gifford-Mead Photography
More about the cashless solution
Create
It was important that the digital experience mimicked the flow of the physical art trail. The charity worked with Good Thyngs to create a bespoke experience that displayed each artwork.
Enable
Donate
On their smartphones attendees could view individual artworks and find out more about them. Additionally, they could submit instant feedback with the option to opt-in to marketing, purchase artwork, and make a donation.
Measure
The platform gave Koestler Arts in-depth data and insight into the engagement of their event, both in-person and online. They saw 4,829 attendees connect with the digital exhibition 41,387 times. Feedback of individual art pieces was collected and made downloadable as a report.
Credit James Gifford-Mead Photography
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