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Koestler Arts Wows Supporters with a charity art trail

Koestler Arts created a bespoke virtual exhibition experience using multiple features from the platform's templates.

How the art exhibition was engaged with over 41,000 times

KoestlerArts is driven by the belief that creative opportunities can provide a springboard for positive change amongst people in secure settings.

They approached Good Thyngs to implement a virtual addition to their art exhibition. The digital variation of the charity art trail meant that the event could work in hybrid and reach more people wherever they were.

They used digital tools to collect instant feedback from supporters about each artist which was an important part of the recovery process of convicts.

The challenge

To deliver an event that was innovative enough to reach more people, gather feedback for artists, and engage guests at a distance.

The results

  • 4,829 individuals connected virtually
  • The exhibition was engaged with 41,387times
  • 338form submissions
  • **11%**chose to opt-in

Speaking good thyngs

"The platform was intuitive and easy to use, and the Good Thyngs team worked hard to make sure it had the functionality we were looking for. For us, one of the most useful features was being able to assess how people were using the platform and engaging with the exhibition, particularly as this was quite a different project for us and our project partners."

Mali Clements, Development Director

Credit James Gifford-Mead Photography
Credit James Gifford-Mead Photography

More about the cashless solution


It was important that the digital experience mimicked the flow of the physical art trail. The charity worked with Good Thyngs to create a bespoke experience that displayed each artwork.


The artworks were grouped in the physical exhibition and all had a unique QR code next to them. The QR codes linked to the artwork and the rest of the virtual exhibition.

Attendees could scroll through the experience and follow the trail in order. On social media was shared with a link for those at home to access and enjoy the trail virtually.


On their smartphones attendees could view individual artworks and find out more about them. Additionally, they could submit instant feedback with the option to opt-in to marketing, purchase artwork, and make a donation.


The platform gave Koestler Arts in-depth data and insight into the engagement of their event, both in-person and online. They saw 4,829 attendees connect with the digital exhibition 41,387 times. Feedback of individual art pieces was collected and made downloadable as a report.

Credit James Gifford-Mead Photography
Credit James Gifford-Mead Photography

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