Everything you need to know about NFC technology for charities
Author: Alice Page
Understanding NFC and how it can be used to fundraise
Are you interested in using Near-Field Communication (NFC) technology for your fundraising? We’ve got you covered!
To make it easy for you we’ve created a directory of resources so that you can gather what you need to move forward.
The Basics
NFC is built into all Android smartphones and new iPhones (iPhone 7 and above) and is activated whenever the unlocked handset is in close range (within 4cm) to an NFC-enabled object.
You can buy NFC as stickers which you can embed or stick behind any physical item.
NFC doesn’t need to be visible to work, which means that there’s no need for those disruptive black-and-white clusters of squares (QR codes).
We recommend a small NFC symbol with instructions so that supporters know what to do and where to “tap”. You can use our symbol and the NFC guidelines for this.
Want to see how it works for charities?
- How to use NFC touchpoints
- Watch NFC in action!
- What’s the difference between QR and NFC?
- QR codes vs NFC: Which to choose when fundraising?
- The next stage of fundraising: Going beyond the QR
by Good Thyngs
Fundraising ideas with NFC stickers
Need some inspiration? Here are some fundraising ideas using NFC that we know work.
Charity successes using NFC
- SSAFA’s new mascot collects cashless donations
- Poppyscotland upgrade their collection boxes
- Social Bite’s Festival of Kindness distribute NFC fundraising cards at dinner
- Movember’s “No Fuss Fundraising” pin badges go contactless
Connecting NFC to charity landing pages
NFC is an effective tool when fundraising remotely or on the go, without the need for a contactless payment terminal or QR code.
Connect the touchpoints to our Good Thyngs platform and your physical fundraising assets will take supporters to charity landing pages. You can build these landing pages using templates on the platform, edit them at any time, and use the analytics dashboard to see how supporters are engaging with you.
Try an experience yourself
Discover some of the charity experiences you can link to using Good Thyngs. Explore a donation page (payments will not be taken), scratch to win, fun selfie filter, and collect all three stamps by clicking on the collectable buttons.
You can’t use NFC online so here’s the link and QR code (you also get these when you create experiences).
Scan the QR code or click here: thyg.uk/AQU57207
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Get in touch to talk to our expert team about your questions and fundraising ideas. We’re here to help you on this ‘more digital’ journey!
