Thinking creatively about contactless fundraising in 2021
Author: Neil Garner
Head of Charity at Good Thyngs unlocks the key to success for contactless fundraising in 2021
Laura-Fox-Newby, Managing Director at Good Thyngs has revealed the secret to contactless fundraising in 2021. It’s all about being open to innovation no matter what size charity you are.
She explains how charities can entwine their physical fundraising assets with a combination of digital experiences to better engage donors.
“Interactive features can be a great way for you to showcase new videos and present a way to donate, at the same time.”
An all-in-one platform will give supercharge your fundraising activities and reduce workload
To create, manage and track the physical fundraising world, an all-in-one platform is advised. Laura talks of the Good Thyngs cashless platform that has been built for anyone to use.
It’s opened up the unique opportunity for charities of any size to innovate and without the cost of design and development.
No specialist skills are needed to create digital donor experiences
Ready-made digital templates, granular data reports and the freedom to transform anything has created possibilities for charities to fundraise in new ways, and within budget.
The charity specialist shares her portfolio of ideas and clients like Macmillan and the RAF Museum who have increased ROI and conversion rates even in lockdown.
12 ways charities can improve their fundraising
Take a glimpse into the 12 contactless ways charities can get creative with contactless fundraising. They will help you maximise revenue streams, increase support and reach new audiences online.
- Interactive corporate Zoom backgrounds
- Engaging social media campaigns
- Online auctions or virtual adoptions
- Stand out email signatures
- Tappable merchandise
- Interactive flyers
- Fun selfie campaigns
- Family fun collective trails
- Virtual fundraising events
- Online coffee mornings
- Innovative thank you cards
- Donation stickers
Read the article here and get in touch to discuss how contactless fundraising could be integrated into your charity.
