Halloween Fundraising – Monster trails with digital tricks and treats
Author: Neil Garner
A spooktacular fundraising idea for Halloween
Dorothy House Hospice Care is taking Halloween fundraising to the next level with another holiday adventure, this time to get people in the “spirit” with a spookier collectable trail.
What is a digital collectable trail?
Digital collectable trails are like the loyalty stamps you collect in cafes, but more rewarding and far more fun. Instead of waiting until your last stamp to get excited about your free pumpkin spiced latte, digital collectable trails give rewards and surprises from start to finish.
On the Good Thyngs platform, there’s a ready-made collectable template for charities to use and make their own. Digital stamps are collected when supporters interact with the QR codes or NFC touch-points using their mobile phone.
Each digital stamp can be personalised to increase donor engagement and drive conversions. Along the way, supporters and families can be humoured with jokes, prompted by clues, and they can even support the charity further with a quick donation or selfie.
A QR code hunt for Monsters
Following the success of last year’s “Get Elfie” campaign, the charity has brought back an exciting digital collectable trail – only more spooktacular.
The Halloween trail is live from October 23rd-31st so people can join the fun in their own time. Supporters can sign up for the event now on the charity’s website but interactive posters will also be driving signups from the 22nd of October.
The charity asks for a £5 donation to take part which can be made during the streamlined signup process. Apple Pay, Google Pay and Card are all available.
A name and email are required with a choice of three locations to select. This helps the charity understand which location is best for collectable trails in the future.
Participants receive an adventure map for the location of their choice which gives important clues to where the monsters are hidden. They are also automatically entered into a raffle for a £20 M&S voucher.
A unique QR Code can be found with each monster around the city which must be scanned to complete the trail. The charity will be able to see the engagement of each monster to optimise hiding places in the future.
With every monster found presents a joke, fun fact, and selfie experience. This increases engagement and encourages families to take part.
What are the benefits of a digital trail?
A digital collectable trail gives charities the data and insight they need to understand successes and plan future campaigns.
Dorothy House Hospice Care will know how many donations are raised, which QR codes are engaged with, and how many digital trails are completed. Last year the hospice was thrilled to see a 100% conversion rate for the Elfie Selfie trail.
Digital trails can also be hybrid fundraising events which means charities are able to reach more supporters, wherever they are.
For Dorothy House, three locations will be managed and tracked on just one platform. This means they will reach more supporters without tripling the workload.
Other charities like SSAFA, and The Armed Forces Charity, engaged hundreds of supporters in a 13 Bridges collectable trail, and those who couldn’t make it to London could still take part.
All supporters need are the codes to collect and how you provide them is up to you.
Find out more
Digital collectable trails can be customised to engage supporters in any of your campaigns. They are an effective way of sharing your mission, spreading awareness, and increasing life-long supporters. And you don’t need specialist skills to create or manage them.
Book a Good Thyngs demo to see how you can make your own collectable experience. It’s not too late for Halloween fundraising trails, either. Give ’em pumpkin to talk about! 🎃