Good Thyngs Good Thyngs
  • Home
  • Success Stories
  • Blog
  • About
  • Our Products
    Core and Core+Engage
  • Contact Us
Close
Get in Touch
Good Thyngs
  • Home
  • Success Stories
  • Blog
  • About
  • Our Products
    Core and Core+Engage
  • Contact Us

Digital fundraising advice from charities to charities

Author: Harry Pearce



Charities are in a transitional period of digital growth. We understand that in the ever-evolving world of fundraising, trying new things can be intimidating. So we’ve compiled this advice FROM charities TO charities.  

Georgina Brookes, DKMS Community and Events Fundraising Manager

“My advice to charities would be to use all the insight and data you can to inform and improve your next campaign.”

DKMS Success Story

–

Jason Suclkley, CEO of Make a Wish

“The fundamentals don’t change depending on the scale of the supporter, and that’s where technology has to come in. There’s a certain point where you’ve got to bring technology much more into it in order for that supporter to really believe that actually we have your distinction. We are interested in helping you. We understand you. We have your best interests at heart. That’s doable remotely, obviously just in a different way.” 

“I’m interested in the power of brilliant user experiences. I think I think that fundamentally that’s what technology businesses are built upon, and I think that’s what organisations that utilise technology well get right.” 

–

Georgia Oliver, Senior Special Events Officer at SSAFA the Armed Forces charity

“You make it as interactive as you can because nowadays you see [QR codes] everywhere. But I think if you’ve got a more interactive or visual poster that they’re on, it’s more intriguing to want to scan your phone against the QR code, and I think if you can also make the digital side of it – the page that the supporter would enter – as visually fun and exciting as you can as well, it keeps the momentum up. Go crazy with your visuals and your information. “  

SSAFA’s fundraising evolution 

–

Jo Miles, former Individual Giving and Future Gifts Fundraiser at RNRMC

“If people are willing to embrace this cashless fundraising, as they should be, then they need to try new things, and try and develop on what they’ve got at the moment. What’s the harm in trying?” 

More RNRMC advice 

–

Emma Rose, Head of Charity at Good Thyngs

“Something I’ve said to every charity I’ve worked with is whether your audience is the donor, fundraiser or a member of staff, the most important thing is to build a really great relationship, because if people like you, they’ll naturally want to do more for you. You matter more. I think that is absolute basics.  

In terms of charities, you can’t just send an e-mail that says thanks for your donation/thanks for fundraising. It’s not good enough. You need to get to know people, if they like you and really understand your cause, they will do more.  

Ultimately charities need to build relationships. 

–

Heather Lynn, former DKMS Director of Fundraising US & Global Special Events

“My supervisor was overwhelmed by how easy it was to donate. A lot of people DKMS work with externally are important chairpeople, and they were congratulatory and happy. The positivity was a big confidence boost for DKMS. Before the event, there was so much pressure from stakeholders. Knowing we had this system in place was very comforting to them. Donors got in touch over the phone or by text to give feedback afterwards.” 

Try Good Thyngs for an expansion of your fundraising and more  

Collect donations and beyond with our Core and Engage packages. Explore the options or get in touch to arrange a friendly call with us. 

Category: Charities, News Book a Demo

Related Articles

7th November 2022

Forever Hounds Trust pilots soft toy fundraiser

Using Good Thyngs, Forever Hounds Trust is piloting plush toys with digitally-enabled ear tags. The NFC stickers on the ear tags allow for instant donations to the charity.    

Read More

27th October 2022

A charity collectable trail for any holiday!

If you’re looking for an extra festive activity to get your donors involved with your charity, why not consider a digital collectable trail? A Good Thyngs collectable trail gives you even more ways to engage your audience. 

Read More

10th October 2022

5 ways to engage supporters more effectively with QR codes

QR codes are a great way to engage supporters, but for people less familiar with the technology, you must first get them past the “how do I use this?” stage. Here are five ways to engage supporters more effectively and ensure they scan your codes and connect with your charity.

Read More
View Blog


Good Thyngs

Head Office & Registered Office

1 Westleigh Office Park, Scirocco Close, Moulton Park, Northampton, NN3 6BW

 

Sales Enquiries

For all sales enquiries
Email us  sales@paya.group
Call us 0333 123 1243

Website Links

  • Get in touch
  • About
  • Blog

Important Links

  • Terms & Conditions
  • Privacy Policy
  • Cookie Policy
  • Sitemap
  • Engage
  • Core and Core+

GoodThyngs is a Paya Group brand operated by Cornerstone Merchant Services (North) Limited, (company registration number 07373392). Registered office address: 1 Westleigh Office Park, Scirocco Close, Moulton Park, Northampton, NN3 6BW. Authorised with the FCA for rental of hardware, firm number 710416.

PayaGroup