How to engage donors with digital charity trails
Author: Harry Pearce
The collectables trail template is one of the most popular features on the Good Thyngs platform. This is because charity trails provide an easy but different way to engage supporters and donors beyond donations.
What is a collectable fundraising trail?
Digital collectable trails work like loyalty stamp cards. But rather than wait for the last stamp before redeeming it for a freebie, digital trails provide instant rewards.
A charity hides unique QR codes around a particular location like a city centre or park. Supporters then follow the trail looking for the QR codes.
When they find a code, they scan it with their phone to unlock a digital stamp. You can customise each stamp with your charity branding and link them to memorable and shareable experiences like selfies and games.
Importantly, you can use the opportunity to direct supporters to your website, social media profiles, or newsletter sign-up form. Some of our charity partners have used their trail to drive footfall to physical destinations like a retail outlet and social enterprise café.
We particularly enjoyed St Peter’s Hospice digital trail, which entertained supporters with Peter the Pirate’s favourite jokes.
Dorothy House gave their digital trail a Halloween twist by hiding little monsters around Bath, Chippenham, and Trowbridge.
Collectable fundraising ideas for charities in 2022
Christmas is, of course, the ideal time of year for a collectable trail. But they can also be deployed all year round to support your campaigns and to engage supporters.
Seasonal campaigns: Holidays are the perfect time to bring everyone together for a themed event. Encourage donors to collect virtual Easter eggs or hunt for Santa’s little helpers around your city.
Marketing campaigns: Digital trails can support other marketing campaigns. Perhaps you want to increase footfall to your charity shops, for instance. You could design a treasure map using your shop locations. Add an extra incentive to visit with digital vouchers for your shops.
Event support: You can tie digital trails into other charity events such as exhibitions. Add an extra fun element by hiding collectables around the gallery, particularly near works you want to highlight.
Getting started with Good Thyngs collectable trails
If you’re already signed up for Good Thyngs, it’s easy to design digital collectable trails. Log in to watch Callum’s step-by-step guide to creating your custom trail.
If you’re new to Good Thyngs, we’d love to show you how easy it is. Email Callum to arrange a demo: Callum@thyngs.net
Get in touch to request a demo.