Deploying hand-held contactless payment units has been tricky for charities in real-life settings since the pandemic struck. For a start, many events were canceled and shops and venues shut. And even when things re-opened, the carriage, cost, and cleanliness around handling physical units was a barrier.
QR codes provide the answer. With the adoption of QR codes for everyday use due to their accessibility via smartphone (not least for NHS Track and Trace), donations using QR codes have shot up.
They’re cheaper and easier to produce, as well as quicker to display and able to collect funds from anywhere. For short-term events, in particular, the low cost of QR codes makes a lot more sense than a physical contactless device which might only get used once or twice a year.
At Purple Pot, we have now embraced QR codes as the way forward for cashless charity donations through our partnership with Good Thyngs.
Originally founded to help businesses and workplaces raise more money for their chosen charities using “tap & pay” technology, Purple Pot’s ethos fits the development of QR technology.
While there’s still a place for physical units, sometimes it isn’t practical for every charity and business to use them, and an alternative can make more sense.
That’s where our partner Good Thyngs comes in: an all-in-one fundraising platform that lets charities create as many QR codes as desired, connecting to online experiences that donors can interact with right on their smartphones.
Not only are the QR codes unique and secure, but they also collect valuable data on donor engagement and the user journey can be updated on the platform at any time. They’re also extremely portable and ideal for printed material or stickers that people can carry with them.
Almost everyone now knows how to use QR codes now with their smartphones, making it easy for fundraisers to promote them and easy for people to donate.
