Get the most out of donation pages and fundraising QR codes
We have all seen digital transformation move to the top of the agenda for charities, and of all sizes. There is an increased demand for cashless fundraising services, QR codes have become crucial communication tools, and mobile payments are still growing rapidly.
As a result, we have seen more charities use QR codes to fundraise in creative and interactive ways.
Here are some cashless fundraising ideas that are effective and easy to implement.
1. Zoom backgrounds
Take your virtual events, webinars and meetings one step further. Incorporate a QR code into your virtual backgrounds to provide guests with an easy way to engage with you while on camera. This is a great way to drive instant gratification.
2. Social media
According to the Giving Report, 29% of people consider social media to be the communication tool that most inspires giving. Take advantage of the free social media platforms by including your eye-capturing QR codes in posts, and remember to include the URL link.
The experience will communicate your charity messaging, increase brand awareness and boost online donations by being easy to navigate.
3. Interactive flyers
The number of donations completed through mobile devices increased by 50% in 2021. Whereas donations completed via a desktop decreased by 10%. There is no doubt that people of all generations are spending more time on their mobile phones, so it is easier to interact with you this way.
It doesn't mean that you ditch your physical fundraising, but it means you can enhance them for better results.
Incorporate a QR code into your flyers, postcards or brochures and track the results.
Readers will be able to act on their in-the-moment impulses, without having to open a computer. By eliminating friction this way, you should increase the ROI of your printed material.
4. Extend the life of your merchandise
When connected to a platform that you can control, QR codes give you the power to extend the value of the physical assets supporters think a lot of, like your merchandise. You can edit and update the experience linked to your QR codes at any time, which means you can keep the interactive elements engaging and informative.
Simply update labels with a QR code or embed an invisible NFC chip into your branding.
5. Donation stickers
QR codes can be places anywhere, and printing them onto sticker paper gives your volunteers and fundraisers the freedom to be creative, and you will find that they place them in the most effective areas for their environment.
Venue posters, cards, cake stands, takeaway packages and thermo flasks are just a few places where stickers would gain attention.
6. Online Coffee Mornings
This year we expect to see a blend of physical and virtual fundraising events. Virtual and online fundraising will always be able to reach supporters who can't be right there with you in person.
Events that incorporate video calls, live streams or social incentives can make supporters feel included and valued. QR codes and donation links can be shared online too, so make the most of it. Read more about hybrid fundraising.
Get started with cashless donations
Digital transformation doesn't have to require technical skills, big teams or large budgets.
QR codes, donation pages and a fundraising platform to manage them is all you need to reach those cashless audiences. Watch the platform demo in full and start fundraising with core right away.